Wave7 products

Attach a consequence to daily behavior

Rewards, access and stakes make progress change something visible.

Different approaches

The consequence can be playful, practical or financial. KUBBO grows a city, Baby Leveling awards experience, and WaterChamp changes a mascot’s response. Squatoll exchanges camera-counted exercise for phone access; iPledgeIt puts money behind completion. The mechanism is an explicit response to behavior, without assuming that it improves adherence.

What brings them together
Recorded behavior changes rewards, access, financial stakes or a responsive character.
Outside this wave
Plain trackers, calendars and ordinary reminder notifications.
How the waves were researched
Where it sits on the board
ProductivityConsumer appsHealth
Builders in Europe 2 · North America 2 · 3 not placed
In the wave7
Related waves