Wave3 products
Connect marketing activity to measurable response
Calls, traffic, leads and purchases become observable outcomes.
Different approaches
Analytic Call Tracking associates inbound phone calls with their sources. PagePulse combines visitor activity with lead and conversion metrics, while Hardal captures the path between clicks and purchases. These approaches observe different parts of a response journey rather than proving causality or incremental lift.
- What brings them together
- Explicit observation or attribution of traffic, inquiries or conversions connected to marketing activity.
- Outside this wave
- Content-production tools, unaudited growth claims and dashboards of unrelated business metrics.
In the wave3
